SerpAlliance Digital Marketing

We here at SerpAlliance Digital Marketing has the experience to handle all of your digital marketing needs. Digital marketing has soared past traditional marketing platforms and has taken the industry by surprise. To stay on top of these ever-changing  Platforms, you need to choose a company that knows what they are doing. We want to ensure you have the best possible branding for your business and that you can feel confident in our services. We will provide you with the best search engine optimization to get your web page to the top of the searches. We will create the best video marketing techniques to showcase your business to your customers. Our social media management services will ensure your business stays current and active across these platforms and connect you one on one with consumers.  Our web development team will guarantee you have an easy to use and navigate a web page that customers rave about. And we promise to be the best in app development that you will find for an application. SerpAlliance Digital Marketing is the leader in digital marketing, and we want you to feel safe and secure in your decision to choose us to help promote your brand. Let’s step into the future together!

Digital Marketing

Digital Marketing: the new and improved way of marketing one’s business effectively in this day and age. 87% of people routinely access the internet with nearly 70% regularly taking advantage of online shopping. With over 8 hours a day of online media exposure, it’s no wonder that business is taking their marketing to the screen. What better way to get their company in front of consumers than to put their marketing where the average consumer spends their time. Be it their smartphones, tablets, desktops, or laptops; there’s no denying digital is taking over. And it’s exciting!  Digital marketing opens up so many new possibilities that traditional marketing could never dream of.  It’s easier to target specific audiences and to even branch out to places never imagined before. Digital marketing is one of the fastest growing industries and is essential to any growing business.  While change can be looked at as scary, there’s no need to be intimidated by the digital age. It opens up opportunities that didn’t exist in the past, even as early as 20 years ago. It were fast paced and exciting and required knowledge of trends. In the traditional age of marketing, it was hard to conceive the notion of marketing to other countries or sometimes even other states and borderland due to the sheer cost of it. Also, how would customers so far away purchase your goods?  The digital era has made businesses so much more profitable.  You can sell your right to people clear across the world with just a click of a mouse. You can advertise to somebody five thousand miles away and make a lifetime connection that will bring in more revenue down the road by a simple video chat. The digital era is the greatest thing that has happened to business owners and marketing for those business owners. It couldn’t have been made any easier. With that said there is still some work that goes into effectively marketing on digital platforms. You need to understand the vastness of the web and the best way to get your information in front of the right people. You’ll is amazed at the new revenue you attract simply by opening the door to digital marketing. Just as it’s always been in the marketing world, choosing the right marketing company is critical to the success of your marketing campaign. Here at SerpAlliance Digital Marketing, we have the knowledge and experience to create an incredible campaign utilizing one or more of the digital marketing platforms out there. We are a company you can trust to make your business number one in your industry. There are many different platforms out there that one can take advantage of. However, not every single platform is right for every business. Some will work better for some and others for others. Finding the right marketing strategy is as simple as analyzing your business, the clients and demographics, and the end goal you’re trying to reach.  We’re here to help you find the best approach to putting your brand on the World Wide Web and immortalizing your company forever.  Let’s go over the different digital marketing channels and build a marketing plan together that will ultimately blow your competitors away.

SEO

First on our list is search engine optimization: the process of making your website visible in search engines. SEO marketing relies strongly on placing keywords across a web page to enhance the chances of it being brought to the top of the results when that word is searched online. It’s hugely useful because it gives a website an opportunity to be placed in front of the eyes of people that might not usually search directly for it resulting in a potential new customer that wouldn’t have existed before. One of the best things about search engine optimization is that it brings real traffic to your web page creating honest flow and business. The people that click on your page do so out of actual interest of something that has been presented to them. SEO marketing isn’t going anywhere anytime soon. It is at the core of any web page and should be paired with other digital marketing strategies. These keywords that get embedded in your page are the key to bringing in business and revenue from others that aren’t necessarily already part of your connections. It wouldn’t make any sense to put so much effort into your branding if nobody will ever see it. SEO helps with that.  And honestly, it’s pretty profitable compared to other platforms we will discuss. Put simply, that’s because this strategy goes hand in hand with others and is meant to compliment other digital marketing avenues. It will be the foundation for growing your online presence, and it will provide a pretty good return on investment when the traffic starts coming in. 87% of people are accessing the digital world for up to 8 hours a day. Don’t you want them to be able to find your business quickly? With just one little search of the right word, you could have a whole new plethora of customers at your fingertips. That’s something only SEO marketing offers.  Don’t let your competitors beat you out due to lack of a few embedded search words. To be blunt, if you’re not using search engine optimization in your marketing strategy, you are losing business to a competitor that is. There isn’t much to think about here. Do you want your website to come up in searches? Do you want people to be able to find your site without having the direct link? Do you want to create new and steady revenue flow? The obvious answer to these questions for any business owner is yes.  So SEO marketing is where you need to start. Your business, without a doubt, needs this strategy in place if you’re at all interested in maintaining a successful online presence.  Let us here at SerpAlliance Digital Marketing help you get started with this important first step.

Video Marketing

Video content almost makes the most sense of any digital marketing strategy available.  It’s simple: put video content in front of a person, and they’re bound to watch it. Even if they only catch snippets of it the first time, they’ll keep getting more and more each time they see the ad. Eventually, their curiosity will win out, and you’ll have a new potential customer on your web page. The video is just easier to consume than written content and faster too. In this day and age, everyone is in a rush, always moving, always on the go. A quick short video takes the hard work out of reading about your company. Instead, they can only listen. 84% of people have stated that they remember a brand or product better if they’ve seen a video about it. To expand on that, 62% Of people are more prone to buy a product after watching a video. And to dive even deeper, 53% of consumers have agreed that after looking at a video on a brand or product they are more interested in researching it further.  29% of these customers do search for more information, with 24% Directly visiting corporate websites, and more than 17% of these people find themselves completing a purchase. That’s 17% more revenue than you would have had before that one simple video. Do you see how effective video marketing can be?

And that’s not even the end of it. Videos have this little thing called going viral.  They get liked, they get shared, they get people commenting and tagging others in it, and suddenly your video has been shared across different platforms and to a plethora of consumers. People like the personal aspect of video marketing. They can put a face to the company, and suddenly you become real to them. They see you, and they are instantly more inclined to do business with you. It can’t gets much easier than a hat. And videos are an easy thing to produce content for. You can include daily updates and new products and services.  You can have how-to videos or just informational videos to keep your current customers involved with your company even after purchase. Videos can create loyalty and repeat customers pretty quickly, efficiently increasing revenue for your business. So let SerpAlliance Digital Marketing help you with your video marketing and get you in front of millions of viewers today.

Social Media Marketing

Third on our list is social media marketing. Social media: the sites that make up the majority of where the population spends their time online. If you are looking at marketing to the majority of people in the fastest way possible, then social media management is where your efforts should be focused. And I’m not just talking about choosing one social media platform. No. You should be active on social media. You’ve got Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and LinkedIn. These sites allow you to network and make valuable connections. Why wouldn’t You want to gain traffic and attention simply using managing your online presence directly to consumers on social media?  Imagine having posts about your company hit the screens of over five different platforms daily that people are surfing all throughout the day. You can’t get much more exposure than that! Social media marketing works when you follow social media management tips. You want to have a dedicated person to manage your online presence and access the different platforms daily. Each platform needs particular attention to ensure your company stays up to date across the sites. You don’t have to spend a lot of money to make your presence strong. Having your dedicated manager spend time daily on these tasks severely decreases the cost of paid advertisements across the board and increases the revenue they’re able to bring in by staying current. Social media doesn’t just have to be used to display your product or business either. It’s a great communication tool to keep you in touch with your current and potential customers. Everything is real time, and you’ ll be able to address any questions or concerns quickly. Customers love the face to face vibe of getting a direct response back promptly. And it’s all done right there in your profile. So let SerpAlliance Digital Marketing be your dedicated social media management team and bring in revenue you wouldn’t have known existed before.

Websites

Fourth on our list is websites. We have finally come to one of the most important steps in digital marketing. No matter how much you market yourself across Social Media and produce exciting video content for consumers, you wouldn’t be anywhere without a web page for your company. Where would those customers you’ve wrangled in go for your products? Web development is singularly what could make or break your online presence. You need an easy to use and maneuver, visually appealing, an interesting web page that customers want to be on. Your web page needs not only be visually appealing but also needs to elevate your brand and communicate your message effectively. You only get one chance to wow the customer; this is where the chance starts. Designing a web page can be a time consuming and dauntless process. Often the person creating their web page will give up out of frustration or chose a premade page to make it easier. This can destroy your image. That premade page won’t be unique or exciting. Customers will have seen it elsewhere. You won’t leave the lasting impression that you have to go for repeat business. Not only do you need the website built, you then need to incorporate your company into that little page. If you add too much, you lose customers. If you add too little, you’re wasting customers. If it’s too confusing, you guessed it. You’re losing customers. So how do you avoid this? Simple, you hire us here at SerpAlliance Digital Marketing to make the most appealing website developed and designed specifically for the needs of your business.We will incorporate your motto, your description, We will include your motto, your description, your mission, and more. The flow will be right, and the browsing experience will be pleasant. No broken links, no strange pages, no cohesiveness for the customer. And we make it easy for the client to use your services and checkout. Investing in a well-developed web page creates positive feedback, reviews, and referrals thus increasing your revenue.

Apps

Fifth on our list is digital apps. Apps go hand in hand with mobile marketing strategies and are an exciting new digital marketing platform. In the present day, mobile devices have overtaken the world in a frenzy. They are everywhere! Which means you could be everywhere, too. Mobile devices surpassed desktop computers in use back in late 2013. This means that more people use mobile than anything else. More often than not mobile devices are the only network device some people possess. Some consumers on mobile devices globally are 1,900 million as of 2015 with over 3 hours a day spent on that little device. Imagine your company having that kind of exposure to that many people for that many hours. It’s almost inconceivable, but itΓÇÖs right at your fingertips. The future of digital marketing is mobile. With mobile marketing comes the opportunity for app development. An app is a software application developed for wireless devices. Creating an app for your company opens up so many possibilities in your marketing strategy. Mobile apps allow for massive amounts of creativity and better interaction with your consumers. When it comes to customer engagement, native mobile apps can give your website a run for its money.  You can engage various groups of clients and offer them a superior user experience even without a reliable Internet connection. So, you’ve taken the leap and decided to go forward with app development. Is it over?  Not yet. Once your app is created, you will find it in the app store waiting for its first download. But with all of the apps in the store how do you make sure yours sees the light of day? That’s where app marketing comes into play. ASO, app store optimization, is very similar to SEO that we talked about earlier. ASO will help make sure your business app gets the attention it deserves which leads to traffic and ultimately increased revenue. A good rule of thumb is to know the competition. What are your competitor’s apps like? What are the good things, the bad, the complaints?  Research goes hand in hand with creating a smoothly running app. Knowing what does work and what doesn’t from existing applications will lead to a better app for your business without any of the growing pains. Let us here at SerpAlliance Digital Marketing creates the perfect application for your firm needs. All you have to do it sit back and watch the new customers coming in.