Effective Date: 4/18/2026
Last Updated: 8/11/2026
This Cookie Policy explains how SerpAlliance Digital Marketing (“Company,” “we,” “our,” or “us”) uses cookies and similar technologies when you visit serpalliance.com (the “Website”). It covers what we set, why we set it, how long it stays, and how to turn it off.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites work properly, improve your experience, and give site owners information about how the site is used.
Cookies may be:
- First-party cookies (set by us)
- Third-party cookies (set by external services)
They can also be:
- Session cookies (deleted when you close your browser)
- Persistent cookies (stored for a defined period)
2. How We Use Cookies
We use cookies and similar tracking technologies to:
- Ensure the Website functions properly
- Analyze traffic and user behavior
- Improve performance and user experience
- Deliver personalized advertising and remarketing
- Measure the effectiveness of marketing campaigns
- Detect fraud and maintain security
3. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be disabled. They include:
- Security and authentication cookies
- Load balancing cookies
- Session management cookies
B. Performance and Analytics Cookies
These cookies help us understand how visitors interact with our Website. Examples include:
- Tracking page visits and traffic sources
- Identifying popular content
- Monitoring site performance
Tools we may use:
- Google Analytics
- Microsoft Clarity
- Other analytics platforms
C. Functional Cookies
These cookies enable enhanced functionality and personalization. They may:
- Remember your preferences
- Store settings such as language or region
D. Advertising and Targeting Cookies
These cookies are used to deliver relevant ads and track campaign performance. They may:
- Track browsing behavior across websites
- Build user profiles for advertising
- Measure ad effectiveness
Platforms may include:
- Google Ads (including remarketing)
- Meta (Facebook and Instagram) Pixel
- Microsoft Ads
- Pinterest Ads
- TikTok Ads
- Native ad platforms such as Taboola and Outbrain
The table below lists each cookie currently set on this Website, what it does, and how long it stays on your device. It is generated from our live cookie scan, so it reflects what is actually running rather than a fixed list.
4. Third-Party Cookies
We may allow third-party services to place cookies on your device for advertising, analytics, and tracking. These third parties may collect:
- IP address
- Device information
- Browsing behavior
- Interaction data
We do not control these cookies. Please review the privacy policies of those providers directly.
5. Legal Basis for Using Cookies (GDPR)
For users in the European Economic Area, the United Kingdom, and similar jurisdictions, we rely on:
- Consent for non-essential cookies (analytics and advertising)
- Legitimate interest for strictly necessary cookies
You will be asked for consent through a cookie banner when you visit our Website.
6. Your Rights (GDPR and CCPA/CPRA)
Depending on where you live, you may have the right to:
- Access your personal data
- Request deletion of your data
- Opt out of the sale or sharing of personal data
- Withdraw consent at any time
- Request correction of inaccurate data
California residents can exercise rights under the CCPA/CPRA, including:
- Right to Know
- Right to Delete
- Right to Opt Out of Sale or Sharing
To exercise any of these rights, email us at [email protected]. We will respond within the timeframe your local law requires.
7. Managing Cookie Preferences
You can control cookies in several ways.
A. Cookie Consent Banner
When you first visit our Website, you can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
You can reopen the banner at any time to change what you allowed.
B. Browser Settings
You can disable or delete cookies through your browser settings:
- Chrome: Settings, then Privacy and Security
- Safari: Preferences, then Privacy
- Firefox: Options, then Privacy and Security
Blocking all cookies will break parts of this Website, including anything that depends on a logged-in session.
C. Opt-Out Links
You can opt out of targeted advertising through the industry programs below:
8. Data Retention
Cookies are stored for different lengths of time depending on their purpose:
- Session cookies: deleted when you close your browser
- Persistent cookies: retained for up to 24 months, or longer where the law requires it
9. Do Not Track Signals
Some browsers send “Do Not Track” signals. Our Website does not currently respond to them, because there is still no universal standard for how they should be honored.
10. Children’s Privacy
Our Website is not intended for anyone under the age of 18, and we do not knowingly collect data from children. If you believe a child has given us personal data, contact us and we will delete it.
11. Changes to This Cookie Policy
We may update this Cookie Policy at any time. Updates are posted on this page with a revised “Last Updated” date, so check the date at the top to see which version applies.
12. Contact Information
If you have any questions about this Cookie Policy, contact:
SerpAlliance Digital Marketing
Email: [email protected]
Website: serpalliance.com
For how we handle personal data more broadly, see our Privacy Policy.