Cookie Policy

Effective Date: 4/18/2026
Last Updated: 4/18/2026

This Cookie Policy explains how SerpAlliance Digital Marketing (“Company,” “we,” “our,” or “us”) uses cookies and similar technologies when you visit serpalliance.com (“Website”).

1. WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide information to website owners.

Cookies may be:

• First-party cookies (set by us)
• Third-party cookies (set by external services)

They can also be:

• Session cookies (deleted when you close your browser)
• Persistent cookies (stored for a defined period)

2. HOW WE USE COOKIES

We use cookies and similar tracking technologies to:

• Ensure the Website functions properly
• Analyze traffic and user behavior
• Improve performance and user experience
• Deliver personalized advertising and remarketing
• Measure effectiveness of marketing campaigns
• Detect fraud and maintain security

3. TYPES OF COOKIES WE USE

A. Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be disabled.

They include:

• Security and authentication cookies
• Load balancing cookies
• Session management cookies

B. Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website.

Examples include:

• Tracking page visits and traffic sources
• Identifying popular content
• Monitoring site performance

Tools we may use:

• Google Analytics
• Microsoft Clarity
• Other analytics platforms

C. Functional Cookies

These cookies enable enhanced functionality and personalization.

They may:

• Remember your preferences
• Store settings such as language or region

D. Advertising & Targeting Cookies

These cookies are used to deliver relevant ads and track campaign performance.

They may:

• Track browsing behavior across websites
• Build user profiles for advertising
• Measure ad effectiveness

Platforms may include:

• Google Ads (including remarketing)
• Meta (Facebook/Instagram) Pixel
• Microsoft Ads
• Pinterest Ads
• TikTok Ads
• Native ad platforms (Taboola, Outbrain, etc.)

4. THIRD-PARTY COOKIES

We may allow third-party services to place cookies on your device for advertising, analytics, and tracking purposes.

These third parties may collect:

• IP address
• Device information
• Browsing behavior
• Interaction data

We do not control these cookies. Please review the respective privacy policies of these providers.

5. LEGAL BASIS FOR USING COOKIES (GDPR)

For users in the European Economic Area (EEA), United Kingdom, and similar jurisdictions:

We rely on:

• Consent for non-essential cookies (analytics, advertising)
• Legitimate interest for strictly necessary cookies

You will be asked to provide consent via a cookie banner when visiting our Website.

6. YOUR RIGHTS (GDPR & CCPA/CPRA)

Depending on your location, you may have the right to:

• Access your personal data
• Request deletion of your data
• Opt out of the sale or sharing of personal data
• Withdraw consent at any time
• Request correction of inaccurate data

California residents can exercise rights under CCPA/CPRA, including:

• Right to Know
• Right to Delete
• Right to Opt-Out of Sale/Sharing

To exercise your rights, contact us at:
📧 [Insert Email Address]

7. MANAGING COOKIE PREFERENCES

You can control cookies in several ways:

A. Cookie Consent Banner

When you first visit our Website, you will be given the option to:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences

B. Browser Settings

You can disable or delete cookies through your browser settings:

• Chrome: Settings → Privacy and Security
• Safari: Preferences → Privacy
• Firefox: Options → Privacy & Security

C. Opt-Out Links

You can opt out of targeted advertising via:

• https://optout.aboutads.info/
   
• https://www.youronlinechoices.com/
   

8. DATA RETENTION

Cookies are stored for varying durations depending on their purpose:

• Session cookies: deleted when browser closes
• Persistent cookies: retained for up to 24 months (or as required by law)

9. DO NOT TRACK SIGNALS

Some browsers send “Do Not Track” signals. Our Website does not currently respond to these signals due to lack of a universal standard.

10. CHILDREN’S PRIVACY

Our Website is not intended for individuals under the age of 18. We do not knowingly collect data from children.

11. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy at any time. Updates will be posted on this page with a revised “Last Updated” date.

12. CONTACT INFORMATION

If you have any questions about this Cookie Policy, contact:

SerpAlliance Digital Marketing
Website: serpalliance.com